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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Are we too obsessed with Bounce Rate? – Part 2

Consumed => “What Does My Bounce Rate Really Mean?” on SEO 2.0 OnReact.

Left a follow up comment that I believe is worth sharing

2) Agreed. If it’s PPC then a bounce can be costly. That said a good landing page should be pretty self-contained, no? That is, more clicks “in” could be a bad sign (which you kinda hinted at already). The exception here being e-comm. If we’re PPC’ing to get a buy, then damn it, we want a buy!

That said, I believe that too often the client/site’s expectation is too high. The internet is the ultimate window shopping machine (and time killer). Every visit is not going to convert, is it?

Which reminds me, am I the only one who finds Google’s 30 day window on AdWords conversions far too short? I can visit a site today and maybe not pull the trigger for 45, 60 or even 90 days. But that’s not counted? Speaking for myself, short of toilet paper, most purchase cycles are greater than 30 days.

Finally, I’d like to recommend more sites make use of a share feature. After all, we have become a share (if not exhibitionist) culture. If you paid for a click (or even if it’s free) and the new visitor sees something they like shouldn’t it be easy for them to share that with their like minded friends? In theory, some added traffic from alone  can increase PPC ROI. Yet there are still plenty of sites without a share feature (e.g., Why?

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