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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Are humans undermining Google’s success?

Consumed => “Can Google survive its blind faith in the algorithm?” by Jason Hiner on TechRepublic.

=> My value add (i.e., left a comment)…

“Google argues that this creates a fairer and more objective system, and that introducing human filtering into the system would make it biased and subjective.”

I’d like to point out that this statement isn’t entirely true. Google harvests the searchers’ “feedback loop” to tweak its SERPs. That is, there are human decision involved in the process. The algorithm doesn’t lead, it follows.

That being said, while humans are creatures of habit we are also quirky—often very quirky. To believe we are predictable is the fault of the predictor, not the predictee. In other words, its easy to become a blind believer in the rules, especially when you’re the quasi-god who crafted those rules.

Slowly but surely Google is starting to embrace what many of us have known for quite some time…People are people. The human condition has many faults and rough edges that don’t always fit into tightly defined boxes.

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