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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Analyze with a purpose

Consumed => “The Biggest Mistake Web Analysts Make… And How To Avoid It!” by Avinash Kaushik on Occam’s Razor.

=> My value add (i.e., left a comment)…

Great stuff, always great stuff. Thanks again. As I’ve said before, when I grow up I want to be just like you Avinash.

I’d like to add that I think it would be interesting to rework these recommendations from the biz analysis, IA, UX, design and development perspective(s). That is, what should be considered upstream as it is going to be gathered and interpreted downstream. How is a website going to become data and then from that pool information that can be used to drive intelligent business decisions? Isn’t our purpose ultimately driven by a higher purpose?

Yes, I understand your primary focus is on Analytics Analysts and not being “a technical implementer or a javascript tagger”. However, as they say, “Sh*t flows down stream.” There’s only so much the guy/gal (i.e., Analyst) at the end of the stream can do to (pardon the pun) cut though the crap. If context is king then should the higher purpose be clearly defined too?

For example, the answer we assume from Exercise #1 could be off-target. That is, what a site appears to be/do might not be what it is intended to do. Or even worse, what Guests (aka visitors) expect it to do. Does this not continue to still happen all too frequently in 2012? How many pretty but dysfunctional websites are we going to be forced to analyze?

So while I appreciate the encouragement to be a self-starter, without understanding and participation by those upstream, we can be easily tricked into following false gods, or worse, our purpose becomes more akin to sewage treatment plant.

Always a pleasure. I hope this comment wasn’t too off topic.

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