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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Alien: Like Jaws on a spaceship

Consumed => “Get Your Stand-Out Ideas Accepted” by Paul Williams on MarketingProfs.

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While I’m sure they weren’t the first to serve up this general idea, I like the examples in Chip Heath’s & Dan Heath’s “Made to Stick” (circa 2008). In their example the film “Speed” is described as “Die Hard on a bus,” and “Alien” as “Jaws on a spaceship.” Easy to visualize, eh?

While not to get off topic, but in a semi-related manner, I have a rule of thumb when I see a film trailer. If after the 30 or 60 seconds it’s not clear to me what the film is about (read: plot verses explosions and such) then typically that film flops or under performs (relative to the hype). Why? Because it probably wasn’t clear to the producer, director, cast, etc. either. They made it up as they went along and in the end it showed. Thankful not for a very long time.

Bottom line…don’t let your ideas be *that* film.

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