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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Actually, names can hurt you

Answered => “Which is a better domain name for a start-up that connects people over group video chat – boomchat.com, chatwindow.com or airsee.com? and why?” on Quora.

http://www.quora.com/Which-is-a-better-domain-name-for-a-start-up-that-connects-people-over-group-video-chat-boomchat-com-chatwindow-com-or-airsee-com-and-why

=> My answer…

I would say it’s going to depend on the target audience, as well as the nature of the usage. But since you asked – and thanks for asking btw – my thoughts are as follows:

– BoomChat sounds like a younger non-enterprise target to me. I’m not so sure a sales rep would want to tell a new prospect about a meeting on BoomChat. Also, loud does not equate to secure and private in my book.

– ChatWindow could be hinting at a Windows only app, perhaps? It also, to me, sounds like these might just be chats that come and go. That is, there’s not so much support for ongoing relationships. For example, the ability to store and review past chats. Again, features and usage could tie back to the name, or not.

– AirSee could also be interpreted as AirSea, yes? While I typically prefer a more abstract name, as opposed to being direct, this one isn’t striking a chord with me. The use of See also implies something visual, and I’m not so sure that’s the case here.

To end where I started, if Quora-ites are not your target, then I’d like suggest you’re asking the wrong people. I’m not sure if you’re familiar with the 80’s “New Wave” band from Boston called The Cars. As the story goes, one of the guys in the band actually randomly polled people on the streets of Boston asking them which name they like the best. Eventually, The Cars was the one they went with.

I’m not suggesting you stand on the street. But perhaps there are other ways to “test market” these names?

  1. Bill Schultz

    I’m with you, none of these names are very strong, and nothing replaces street testing.

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