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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

A UX is like a Museum or a Supermarket

Consumed => “Improve Site Usability by Studying Museums” by Alexander Dawson on

Left a comment…

Interesting idea Alexander. Kudos to you (and SR) for giving it a shot. If nothing else it serves as a starting point for discussion.

And while not to be a critic (because I did enjoy the article), the metaphor breaks down for me for two reasons:

1) Most of the maze-esque sites do in fact have many of the things you mentioned, no? My belief is that typically a poor UX is so because it wasn’t design/developed as a UX. It exists for any reason but being a UX. For example, the designer’s creative masturbation. Or the client’s insistence of coolness over usefulness.

2) Maybe I am exception to the rule but my interpretation is that most people (i.e., myself included) stroll a museum. Their expectation of a website is probably not as casual.

Again, I’m not trying to shoot down your idea. But I am willing to take the time to punch a couple holes in it so maybe you can tighten it up and move it from alpha to beta :)

p.s. Maybe it’s more like a supermarket? Long rows of similar/related products. “Cross selling” is typically within the row.  There are attention getting end caps for specials. There are the proverbial signs above the end caps. Weekly fliers with specials, etc. I guess the biggest difference is that this metaphor makes you hungry :)

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