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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

A study in improving e-comm conversions

Consumed => “Critiquing the Crazy Baker’s Web Site” by Gabriel Shaoolian on NY Times.

http://boss.blogs.nytimes.com/2010/12/02/critiquing-the-crazy-bakers-web-site/?ref=smallbusiness

Great comments both in the article as well as listed below it.

Left a comment…

While probably outside the scope of a typical NYTimes article, it would be interesting to read a “case study” on how/why the Crazy Baker’s *third* website still wasn’t design and developed to meet the needs of his business.

I for one would be interested in knowing the budget, as well as the criteria he used for selecting the agency he did. The rest of the study could focus on the agency’s process. I also wonder how much time and effort the Crazy Baker devoted to participating in his own project. My gut feeling is not much. And that’s certainly not the fault of the agency.

As direct comment, rural West Virgina might not be the ideal location for such an endeavor. For example, there are certainly better locations where the population within normal one-day shipping via UPS is going to much larger. Granted, he might sacrifice becoming a national brand but I suspect there a large number of people between Boston and Washington DC (for example) who often look for unique and convenient gifts.

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