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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

A low bouce rate can be a good thing

Consumed => “How Can Web Design Affect A Website’s Bounce Rate?” by Charina Torres on 1st Web Designer.

Left a comment…

Hi Charina – I enjoyed your overview but there are a couple things I feel compelled to mention.

=> “A bounce rate determines the success or failure of a website. With this definition, we may say that the lower the bounce rate of your website is, the better. For this means that visitors are exploring more through your website’s content.” This isn’t entirely true. If your site’s purpose is to satisfy someone’s want/need then that is what you should be trying to do. If landing on a page addresses the visitors’ needs and they leave then it’s quite possible a high bounce rate is good.

Also, a low bounce rate could mean that your page content is not as effective as it should be. For example, if most people would look for your phone number and instead of just putting that in the header and/or footer you put it on another page then that one click to Contact is going to reduce your bounce rate (in a bad way). However, after further evaluating a site’s analytics and the Contact page is heavily visited then it might be time to move some of that info elsewhere and eliminate that click (but in turn raise the bounce rate.)

=> It would have been nice to order the topics above more logical. For example, after page load time comes design. And even typography is going confront a visitor before they can evaluate content.

=> To the Poor Web Content section, I’d like to add “The page they landed on answers the question the visitor is asking.” This isn’t about you, it’s about them. If  you do deliver the answer, then a bounce rate can in fact be a good thing.

=> “Make sure your content is brief, maybe at least 300 words and 600 at most.” Again, not entirely true. If you are targeting those looking for sound bites then yes, this is the way to go. However, there are some topics and some audiences who want and expect quality and thoroughness, so brief might in fact be too brief. Again, focus on reader expectation relevant to the topic first. Short can be good but short can also mean a whole lot of nothing accomplished.

=> “…H2 for the header.” At the risk of coming off as picky, H2 is not a style/font size. Headline tags are intended to be used for helping search engines index content. Yes, you can style a headline tag but in theory it’s really not supposed to be used that way. Even so, how it’s mentioned above is incorrect.

Again, I did enjoy your overview. I just wanted to point out a couple things that I believe might help some others.

Yes, there are often good rules of thumb, but also be sure to understand the limitations of such assumptions and generalizations.

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