A goal without a plan is no goal at all
Consumed => “How To Devise Your SEO Strategy The Easy Way – With a Planning Template” by Trond Lyngbo on SEO Book.
Brilliant stuff !
Call me old fashion, but there’s something to be said for the process of taking pen to paper (or fingers to keyboard / screen), focusing, and purposely documenting what it is that needs to be accomplished.
Of course this applies to just about everything—not just SEO.