Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

A design is not a product. A website is not a brand.

Answered => “How to sell on Zazzle” on Quora.

http://www.quora.com/How-to-sell-on-zazzle

=> My answer…

IMW (in my world) Zazzle is a selling and fulfillment platform with what I would imagine are TONS of people such as yourself. So the question then becomes, if Zazzle is there to close the deal, what are you doing in front of and behind Zazzle to create interest in and commitment to your brand?

In short, brand building and E-Commerce riches is no easy task. Apparently, the myth is it is easy. Easy to start? Yes, obviously. Easy to raise higher? Well my friends, that’s where the real work begins.

My next questions would be:

What are your designs like? No offense but perhaps they’re crap,or at least not appealing to a typical Zazzler?

Who would be interested in such designs?

What are you doing to go out and find those people and letting them know you might have something of interest to them?

What steps have to taken to engage them? Why should they care about what you’re slapping on a t-shirt over the next guy/gal?

Again, if internet prosperity was as easy a tossing some stuff up in Zazzle than everyone (including your grandmother) would be doing it. Also, remember, those who do X well often make X look easy. In most cases X really isn’t as easy as they make it look and/or to get that good at X, is possible but it takes dedication and effort.

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