8 ways to optimize The Guest Experience
Consumed => “7 Ways To Disrupt Your Industry” by Bruce Kasanoff & Michael Hinshaw on Fast Company.
Four quick thoughts:
1) #6 should be #2.
2) With #4 keep in mind that stupid to smart is defined by your customer, not your brand.
3) The traditional problem with #7 is that companies do such things to lock the custom in to some proprietary fuster cluck. That is, it’s about the brand, not the customer. Don’t be that brand.
4) Add and embrace this one to the top: “#1 – Actions speak louder than words.” Most brands – still – don’t. To do so could be “disruptive” or at least ahead of the curve. If you practice #1 the other sever will more easily follow.