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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

6 thoughts on launching an e-business

Consumed => “The Easiest Way to Launch an E-business” by Renee Oricchio on Inc.

http://www.inc.com/tech-blog/the-easiest-way-to-launch-an-ebusiness.html

=> My value add (i.e., left a comment)…

While in some ways this is an inspiring idea, (as someone who owned and ran an e-comm site from ’97 to ’07) I’d like to play the contrarian for a moment:

1) Yes, but what is the quality of that traffic? Maybe there’s an even higher percentage not coming back? Are you going to refocus the business such that most of that traffic will be lost anyway?

2) A toe hold can just a easily be a toe stubbing, or worse. Are there black hat SEO tactics lurking that you’re not aware of until Google bans you? Having to undo SEO mistakes can be pretty painful. Sure Google re-indexes often but she’s not very forgiving. When it comes to SEO sometimes a blank sheet is actually best.

3) Again, that might be possible. But if the site is struggling (i.e., the owner wants out) then one of the reasons could be high customer churn. Let’s be honest, the customer service from most companies is passable at best. Again, maybe a clean slate would be better?

4) Ouch! I disagree!! You could very well be getting stuck with a technological albatross. Worst still, the rendered pages might be passable but the actually programming behind it could be spaghetti code. And either way, this also relate to SEO. Again, when you find out things aren’t as you hoped, it’s going to be at not the right time. If you know what I mean.

5) It’s worth asking but just because they did something doesn’t mean they did it right. I’ve seen plenty of people half-ass something and then say, “See, I told you it wouldn’t work.” Rarely does someone admit to cutting corners and screwing up a perfectly good best practice.

6) If you’re new to the game then stay focused. Be mindful that the press can be very trendy. For example, you’d think the whole world is on Twitter. Mind you, it might carry a lot of influence in some circles but it’s not everyone. yet? Same goes for mobile. Of the people you know who have smart phones how many have ordered your product (to be) via their phone. I’m not a Luddite—just a realist.

Moi? I’d be more likely to recommend something like Volusion.com or BigCommerce.com. You can start small, try things out, and not have to quit your day job. With options like these I’d be very careful about taking over someone else’s e-biz.

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