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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

5 ways social media can improve your business

Consumed => “Make Your Business Better with Social Media” by Andrew Gall on Social Media Today.

http://socialmediatoday.com/andrew-gall/241705/make-your-business-better-social-media

Left a comment…

All good points, thanks Andrew.

Two things I’d like to add:

=> Above all, be authentic. Faking the above is not going to help. In fact, it could very well make matters worse. Nobody likes a phoney. That said, if you insist on, “fake it ’til you make it,” then be sure to do a damn good job. I’m talking Academy Award. That cliche was invented pre-internet. It’s validity is certainly in question at this point.

=> In most cases social media is a tool. It is not an ends but a means to an ends. For example, just because you ask a question does not make you a better listener and/or more analytical. If listening is a weakness, then work on that. If social media helps, so be it. Social media can be a great magnifier. However, that increase isn’t exclusively to the positive.

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