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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

3 (more) myths of social media

Consumed => “Should Every Business Invest in Social Media?” by MP Mueller on NY Times.

http://boss.blogs.nytimes.com/2011/06/20/should-every-business-invest-in-social-media

As you know, I am particularly fond of Myth #1.

But don’t be confused. I am pro-social media, or any smart use of marketing for that matter. What I don’t subscribe to is all the hype and the never ending stream of myths.

Bottom line, results take work. Anyone who implies otherwise should be asked to leave.

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