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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

20 tips: The best restaurant websites are…

Answered => “What makes a restaurant website bad?” on Quora.

http://www.quora.com/Restaurant-Business/What-makes-a-restaurant-website-bad

=> My answer…

Plenty of good solid answers. But here’s a few more I did not yet see listed:

1) Accepted forms of payment should be pretty obvious.

2) If possible, along with the map, nearest cash machines – especially if all majors credit cards aren’t accepted – would probably be wise to show.

3) Is the venue wheel chair friendly? What about the rest rooms?

4) Is the restaurant kid friendly?

5) Be clear about any dietary attributes. For example, use of peanut oil, Gluten free options (or not), etc. See point #6.

6) A FAQ never hurt. If for some reason I can’t find what I need then make it easy for me to fall back on an FAQ. This will also help you cut down on emails and phone calls that need to be responded to.

Four more that are more general and/or philosophical and not so much Information Architecture, Web Design, Web Development or content specific:

7) The site should reflect the brand and the dining experience. For example, fine dining should look and feel like fine dining. Sloppy and/or casual is off the table. Pun intended ;) This might sound like common sense but too often it’s not so common, yes?

8) If in 2011 you think your iproperty (i.e., web site, social media presence, etc.) isn’t important, then have someone kick you in the ass – hard enough to put your brain back above your shoulders – and think again.

9) Not only listen but follow through and acknowledge when you receive suggestions. An auto-reply would be nice. A real thank you a necessity (even if you don’t agree with the idea.)

10) Don’t assume anything. Especially don’t assume people will phone or email to ask if they have a question or need clarification. They will more likely than not project any experience onto what they presume an actual visit might be like.

FYI, the other 10+ come from the Quora community.

What did we miss?

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