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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

10 suggestions for Mark Zuckerberg and Facebook

Answered => “What should Facebook do to increase engagement and usage among seniors?” on Quora.

http://www.quora.com/Facebook-1/What-should-Facebook-do-to-increase-engagement-and-usage-among-seniors

=> My answer…

Full disclosure…I’m not a senior…yet ;)

Aside from Allen Klosowski’s increase the font size, I’d like to suggest:

1) Simplify things…A LOT.

2) Some sort of *easy to use* bookmarking-like functionality for going back to things I find noteworthy. I hear the new timeline (?) feature is going to address this but the fact is Facebook has an “award-winning” track record at mucking things up and having a “go suck it users” attitude. I’m not holding my breath, are you?

3) Similar to bookmarking, what about something along the lines of My Scrapbook? Functionality that would let me collect photos, other’s status updates, etc. Kinda like a Like but then being able to assign a tag to that Like. Allow me to allow others to contribute to a given scrapbook.

4) Make the Lists feature more prominent and easier to use.

5) Develop some sort of concierge program. Think sales/support chat but possibly for a fee. $5 for help with FB to stay in touch with friends & family doesn’t sound outrageous – let mom & dad split that fee across two accounts.

6) Allow for at least minor UI / UX customization. Let me focus on what I want and downplay what I don’t.

7) Curated “Facebook approved” open groups with an emphasis on local and various demographic and interests. There’s probably an opportunity for sponsorship and partnership with international, national and local brands. Using my parents as a benchmark, my sense is privacy and security is a concern for seniors. Branded groups would help create a sense of comfort and confidence.

8) That said, do a better job at addressing privacy and security.

9) Do a better job at releasing new updates and features.

10) While I’m not sure how it might manifest itself, an alternative to the user name + password login process. Passwords might be more easily forgotten with seniors. None the less this ties back to point #8.

Frankly, it’s not just seniors who would benefit from most of these.

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