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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

10 suggestions for Colorado Mountain Coffee

Consumed => “What’s Wrong With Colorado Mountain Coffee’s Web Site?” By Gabriel Shaoolian on NY Times.

http://boss.blogs.nytimes.com/2011/06/22/whats-wrong-with-colorado-mountain-coffees-web-site

Moi? Off the top of my head? Quickly?

—Overall the look is dull and uninspired.

—The logo (?) isn’t memorable for me.

—No AddThis.com or similar for easier sharing.

—No links to their social media profiles.

—The structure of the site is based on everyone seeing the home page. As we already know that’s not a wise approach.

—Given the approach to structure I suspect the AdWords campaigns drove traffic to the home page instead a particular page per campaign.

—Why is the link to the FAQ in the footer?

—Why is the link to Customer Service in the footer?

—This week’s special? What’s new? Featured coffee of the week/month?

—Testimonials? Or other customer love?

—SEO? How about Buy Coffee instead of Shop Coffee? Title tags aren’t optimal either.

—Why does it take a new page to show the customer reviews?

—The Newsletter Sign-up should be more call to action-esque. That is, it should be at least a bit more obvious.

—Better use of images in the blog would be a plus.

Okay, that’s more than ten. And what do you think about what I thought?

One thing is for sure, I’d love to sink my teeth into something like this. I’m still fond of my e-comm days. Given all I’ve learned since would only mean bigger and better things.

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