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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

10 of the current best SEO best practices

Consumed => “6 Best Practices for Modern SEO” by Erin Everhart on Mashable (Tech).

=> My value add (i.e., left a comment)…

All good thoughts, thanks Erin. I would like to play a quick bit of counter-pointer and mention a couple of things. I hope you don’t mind.

I’d like to add:

7) It’s all about conversions. Getting wrapped up in visits, Likes and such is nice but you need KPIs that matter. Define those and track them above anything else. For example, the golf cart example is cute, but did it result in any additional conversions and/or higher quality traffic in general? The link building certainly didn’t hurt, but as you already mentioned, it’s about people, not bots.

8) Tag your links. If your “social media guru” looks befuddled when you mention “Google URL builder” then get a new social media guru. Treat links that you share like banners/campaigns and you’ll be amazed.

9) Think of people, not robots. Period. Similar to #3 but omnipresent. The key is to focus on what visitors expect when they final get to your site. For example, I’m sure I’m not the only one who has been asked to look at a butt-ugly site and make recommendation on SEO. Recommendation #1, don’t invite guests over until you clean up the house. If you embrace #7 then this makes sense. On the other hand, if you suffer from ugly baby syndrome then I’m probably not the one getting the call back, eh?

10) Remain focused on what matters. Again, somewhat of a wrapper for all of the above. That is, driving in traffic is a nice hobby but if that traffic doesn’t convert then what good is it? Your appeal to Google is irrelevant if people aren’t buying what you’re selling. Yes, be as mindful as possible about Erin’s points but the goal is conversions—nothing more and nothing less.

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