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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

1 in 5,000 is not a trend

Consumed => “Study: Our Smartphones Are Turning Us Into ‘Real-Time Information Seekers And Problem Solvers'” by Frederic Lardinois on TechCrunch.

http://techcrunch.com/2012/05/07/study-our-smartphones-are-turning-us-into-real-time-information-seekers-and-problem-solvers

1) Our Smartphones Are Turning Us Into “Real-Time Information Seekers And Problem Solvers”

Or perhaps the title should be, “Our Smartphones Are Turning Us Into Impatient Idiots Less and Less Capable of Being Spontaneous and Able to Deal with Adversity.”? When are we going to stop confusing satisfying an impulse with solving an actual and real problem?

2) “…86% of smartphone owners have used their phones to perform at least one of these activities over the last 30 days.”

Are we really going to start drawing conclusion on one event in close to 5,000 waking hours? Also note, this is smartphone owners, which should not be confused in any way with the entire population at large.

3) “41% of cell phone owners used their phone in the previous 30 days to coordinate a meeting or get-together.”

As opposed to what, using smoke signals? What a bogus stat.

4) “more affluent and more highly educated users are more likely to look up information on their phones than those with lower incomes and those without college degrees.”

Perhaps this too should be reworded to, …”more affluent and more highly educated users are more likely to respond yes to survey questions about looking up information with their smartphone…” Maybe educated and affluent people are bias about themselves? Ya think?

Don’t get me wrong, I’m certainly no Luddite. But anyone making any decisions based on the above data should have their head examined. Ideally not via smartphone. Come on now TechCrunch, we love you, but if you can leave this meaningless fodder to Mashable we’d all probably be a bit happier and chances are *better* informed.

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